Manage HR Magazine | Friday, January 31, 2020
According to the Bureau of Labor Statistics, more than 78 million Americans are seeking hourly work, which comprises 60 percent of the total earning population. In addition to the large volume of workers, the hourly work industry also experiences high turnover rates, up to 49 percent, annually.
FREMONT, CA: When it comes to employee management, most of the spotlight is on 9-5 white-collar jobs. As a result, organizations tend to look to the needs of hourly employees, the demand for which is huge. According to the Bureau of Labor Statistics, more than 78 million Americans are seeking hourly work, which comprises 60 percent of the total earning population. In addition to the large volume of workers, the hourly work industry also experiences high turnover rates, up to 49 percent, annually.
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However, the hiring process to bring in new workers in the sector is tedious, slow, and disorganized. The process starts with having to fill an online form, sometimes even attending a physical test. Once the application is filed, the candidates may have to wait for up to weeks to receive a call for an interview. In most cases, candidates tend to ditch these interviews if a better offer opens up elsewhere. It is necessary for hiring professionals to maintain a steady flow of hourly employees, which is essential for an organization.
Speeding up the Process
Applications for hourly jobs on traditional platforms can take anywhere between 30 minutes to an hour. These applications often tend to be challenging to navigate, and repetitive, mainly when accessed using mobile devices. Some forms are even over-complicated, asking candidates to fill too many details about their previous jobs, and also involve lengthy personality and workstyle assessments. Hiring teams should look at options to make their application forms quick, clean, and mobile-friendly. Candidates should not have to waste hours of precious time to fill these forms.
Automate the Candidate Engagement Workflow
As much of a hassle it is to handle the candidate's side of the equation, so is it from the employer's side. It can often be burdensome, and the best candidates tend to fall right through the cracks. From reviewing candidates to scheduling interviews to contacting references, the cycle can often get too much to handle in an organized fashion. Although HR teams should try and build a relationship with the candidates, employing automation can handle procedures like scheduling and follow up with candidates for a response. This can help save precious time and allow employers to focus on finding the right candidate.
Lessons from Retailers
Over the years, the relationship between retailers and their customer has undergone a paradigm shift, while remaining essential for the business. Hiring teams should consider these lessons and try to implement the same when it comes to hiring hourly employees. The advent of e-commerce had a severe impact on traditional retailers, whose traditional one to one marketing strategies were not working anymore. In order to overcome and survive, retailers turned to marketing automation to manage leads through email marketing and drip campaigns. Hiring teams need to learn how to engage their candidates and build a lasting relationship with the workers. This can be achieved using marketing automation-fueled technologies to sell the organization and the position, as well as viewing potential candidates.
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